Project #2 - Illustrator Design Sprints

The designs produced during the sprints in class had turned into three unique design styles after multiple iterations, of which two will be selected for the brochure. This product was heavily intended to promote health and nature, as well as its Organic Fair Trade ingredients, and so a selection of greens, browns, and blues were used for the designs:

Then in the next class we were set with design sprints to make our second product imagery. I chose the Ration Ale 7.5% ale, which is intended to be a prohibition-style strong ale for a target audience of young professionals between 19 and 35. The final two of these designs ended up being used, but they serve well as an example of the possibilities of small iterations. I had taken inspiration from many classic designs and brands in alcoholic and soda bottle caps between the 1920's and 1960's. The sprints had produced these designs including some extra time in the second class when we began work on the brochure: