Project #3 - Final Poster!

It's done! This was the final project of our MMEDIA 3EE3 course where we designed a poster for Toronto FRINGE Festival theater productions. It has been a fairly long journey between this poster and the initial designs but I am very happy with the outcome of the poster overall.

Project #3 - Nearly There!

Bringing the sketches to life in the form of an actual poster proved fairly tricky, but now I have a rough (75% finished) version of a "The Urinal Dialogues" poster ready for some feedback and direction.

Hopefully the messages I try to convey through the imagery are clear for the other students, but I am also open to revisiting other sketch ideas if there is a strong negative reaction to the poster in class.

Project #3 - Poster Sketches

Quick paper sketches were a faster way to visualize many different poster designs than trying to digitally jump straight into vector drawings, and so I had begun to imagine different ways of conveying the play I had chosen visually using graphics and type.

After choosing a few features from the sketches, I went to work using my phone to photograph different empty bathrooms and then began drawing or "rotoscoping" my photographs into graphics.

Project #3 - Part B

This part of the project has us revisiting two of the design thinking tools we had used in Project #2 and applying them to a Fringe festival play of our choice from the list provided. For my project I had chosen the Urinal Dialogues as my play to make a poster for, and the Idea Map and Other Points of View (OPV) diagrams for planning the poster.

Project #3 - Part A

This part of the new project requires us to take three separate photos of different everyday objects, and then within those images find three unique ways of cropping the image to produce new meanings. Given this task, I had decided upon these 9 cropped and captioned images:

• Galaxy
• Magic
• Milky Way
• Cosmos

• Earth
• Spinning
• Void
• Rays of light

• Stalker
• Secret admirer
• Creeping
• Tension

• Hunger
• Destruction
• Famine
• War & Peace

• Deception
• Lies
• Snake in the garden
• Lurking dangers

• Natural
• Lighthearted
• Joyful

• Suspicion
• Blindspot
• Questioning

• Irregularity
• Interruption

• Clutter
• Consumerism
• Consumption
• Tangled

Project #2 - Design Sprints Brochure

Today the sprints were compiled into the form of a brochure printed on on Tabloid (11 by 17 inch) paper, including some extra background information on the process of designing the bottlecap and tea labels. This brochure was made with the slab serif font Courier New, which also was used on one of the tea labels and one of the bottlecaps, this was chosen to reflect a traditional or "retro" style that would likely appeal to the target audience of the Latte's and Lager's cafe. Images of the brochure are below:

Project #2 - Illustrator Design Sprints

The designs produced during the sprints in class had turned into three unique design styles after multiple iterations, of which two will be selected for the brochure. This product was heavily intended to promote health and nature, as well as its Organic Fair Trade ingredients, and so a selection of greens, browns, and blues were used for the designs:

Then in the next class we were set with design sprints to make our second product imagery. I chose the Ration Ale 7.5% ale, which is intended to be a prohibition-style strong ale for a target audience of young professionals between 19 and 35. The final two of these designs ended up being used, but they serve well as an example of the possibilities of small iterations. I had taken inspiration from many classic designs and brands in alcoholic and soda bottle caps between the 1920's and 1960's. The sprints had produced these designs including some extra time in the second class when we began work on the brochure: